Home service pros trust Starter WP
Finally, a website that brings in more jobs,
and is still 100% yours.
Most ways to “fix” your website are painful: big agency rebuilds that drag on for months, or DIY tools that still leave you guessing what actually brings in leads. Then you’re on your own to keep it updated.
Starter WP takes the site you already have, moves it onto our optimized WordPress infrastructure, uses AI to find what’s blocking calls and quote requests, and implements the right changes for you. Then we keep improving it every week, all for one flat annual price.
Why Starter WP beats a host, a site builder, or an agency rebuild
| Migration of existing site | ||||
| Ongoing AI insights & optimization | ||||
| AI copywriting | ||||
| Custom layout design (not templates) | ||||
| SEO-ready structure | ||||
| Human design QA before launch | ||||
| Full WordPress ownership & portability | ||||
| Included support & analytics |
Starter WP isn’t just a faster way to launch — it’s a smarter way to grow calls, quotes, and revenue.
From existing site to more calls in 24 hours
Then ongoing AI optimization to keep leads coming
You share your site and what “more leads” looks like
Send us your current website and answer a few quick questions about your services, ideal jobs, and what a “full calendar” means for you.
Our AI finds what’s blocking calls and quote requests
We use AI to analyze how homeowners find and use your site — your pages, search terms, competitors, and content gaps — to spot what’s stopping visitors from calling or requesting a quote.
We move your site to Starter WP and apply the fixes
We move your existing site onto our optimized WordPress infrastructure, keep the look and content you like, implement the AI recommendations, and have a real human review everything before it goes live.
AI (and our team) keep improving your site every week
Each week, our AI reviews your traffic and leads, flags new opportunities, and turns them into clear action steps. Depending on your plan, we either send you a simple to-do list — or our team makes the changes for you.
Simple plans. More calls. Same website.
Pick the plan that matches how you like to work. Every plan includes migration of your existing site, day-one AI optimization, managed WordPress hosting, and weekly AI insights to help you get more calls and quote requests.
You choose how much of the ongoing implementation we do for you.
Every plan turns your existing website into something that learns, improves, and works to bring in more of the right jobs. The only difference is how much you want us in the driver’s seat.
Getting Started
Yes. We handle the full migration to our WordPress platform, preserving your content and improving the structure during the move.
AI audits your site’s structure, content, SEO, conversions, and competitors. We implement all recommendations — copy rewrites, layout improvements, new pages, form optimization, and more — to give your website an immediate boost in its ability to turn visitors into calls and quote requests.
We refine until you approve it. You'll see the full draft before launch, make revisions risk-free, and we'll iterate until it's live. No extra cost during the build phase.
Because design, research, and AI content generation begin immediately, the initial payment is non-refundable. But we’ll keep working with you until your site is live and approved.
Most Starter WP sites are live within 24–48 hours. If you need extra time for feedback, we move at your pace, but our process is designed to launch fast. The faster your site is launched, the sooner our AI can make data-driven decisions to optimize it.
AI, Content, and Optimization
No. We preserve your domain, set up proper redirects, and maintain your existing rankings. In many cases, you’ll see improved rankings and better conversion rates within weeks of the AI optimizations.
Every week, AI analyzes your visitor behavior, identifies content gaps, and benchmarks your site against local competitors. You get a report with specific recommendations, implement them yourself, or have our team handle it.
You always stay in control. Our AI sends you clear, ready-to-implement recommendations.
On the Launch plan, you or your team make the changes in WordPress.
On Growth and Performance, our team implements the weekly recommendations for you, with your approval before anything goes live.
Typical examples include:
- Which landing pages attract the most visitors
- What content gaps exist versus your competitors
- Which calls-to-action convert best
- When traffic trends suggest a new service page or blog topic.
All reports are built from our private, privacy-friendly analytics and AI-driven research.
Hosting, Ownership, and Security
Hosting is included in your plan, built on a managed WordPress network for speed, security, and daily backups. If you ever want to self-host elsewhere, we'll export your site. Just know you won't have access to the AI optimization reports after you leave.
Never. Your site runs on open-source WordPress. Even though it’s part of our managed platform, we’ll provide a full export if you ever want to move to another platform.
Yes. Every site includes SSL, daily backups, performance caching, and automatic WordPress updates. We host on premium infrastructure optimized specifically for WordPress.
We combine AI speed (audit + optimization in 24 hours) with human judgment (QA, refinement) plus ongoing weekly optimization. A designer would take weeks and wouldn't include the ongoing AI layer.
Billing and Support
- Full site migration from your current hosting provider or re-platform to WordPress
- Complete AI audit and optimization on day 1
- All recommended optimizations implemented at launch (copy rewrites, layout improvements, new pages, conversion optimization)
- Managed WordPress hosting with daily backups, SSL, and security
- Built-in privacy-friendly analytics (Matomo)
- Weekly AI analysis with actionable recommendations per week
- Full WordPress admin access
Launch ($99/month) — You Implement
- You get the AI recommendations every week
- Our AI assistant is available 24/7 for copy, ideas, and strategy help
- You decide what to implement and when
Growth ($199/month) — We Implement
- Everything in Launch, PLUS
- We implement all weekly AI recommendations for you
- Changes are staged for your approval, and live within 48 hours
- Monthly strategy summary email
Performance ($399/month) — Strategic Partnership for Aggressive Lead Growth
- Everything in Growth, PLUS
- Deeper AI analysis (extended reasoning, predictive insights, competitive positioning)
- Quarterly strategy call with your dedicated account contact
- Benchmarked performance data from high-performers in your industry
- First-priority implementation queue
No Hidden Costs:
- No setup fees (migration, audit, and day 1 optimization are included)
- No surprise monthly charges
- All technical updates, hosting, and backups are included
Annual billing only, for now. This lets us include onboarding, AI setup, hosting, and ongoing support without raising the base price. We may offer monthly plans later, but annual billing currently keeps your costs low and lets us invest in your long-term success.
Yes. Cancel anytime with no penalty. You'll get a full site backup to take anywhere else, and your access stops immediately. No lock-ins, no surprise invoices.
Plans are non-refundable because we start the migration and optimization immediately, but we’ll work until you’re happy with your live site.
Absolutely. You can make edits yourself through WordPress or ask our team for add-on help with new pages, design updates, or deeper SEO work.
Technical Questions
Because it’s open, robust, and future-proof, you can extend your site with thousands of available plugins. Unlike closed DIY and other AI builders, WordPress gives you real ownership and flexibility.
Yes, you are 100% in control. You can manage content, pages, and plugins from your own WordPress dashboard.
Helping local service businesses win online since 2018
Starter WP was founded by Drate Berry, a veteran WordPress developer who kept seeing small, local businesses pay thousands for static “brochure” sites that didn’t move the needle.
After building hundreds of WordPress sites over 7+ years, we shifted our focus to home service businesses and asked a better question: how do we make existing sites work harder?
Today, Starter WP combines an AI optimization engine with human judgment to turn existing WordPress sites into steady sources of calls and quote requests without owners having to learn SEO or rebuild from scratch.
