Services Provided:
Starter WP Pro Website
Membership Portal
Managed Hosting
The Fluellen Hoover Group of Marcus & Millichap is a commercial real estate firm focused on the acquisition and disposition of multi-family properties. With almost 3 decades of affiliation with Marcus & Millichap, the firm has closed over $5 Billion in transactions. They continually work to provide clients with the superior market knowledge and transaction expertise while pushing the envelope on technology and marketing innovation.
The Fluellen Hoover Group was struggling to provide a seamless customer experience across their website. As a result, they couldn't easily provide marketing materials, listing documents, and financials to prospective buyers. They needed a more effective website to provide better prospective buyer interaction, increase their marketing database, and feed their sales agents pipelines.
Their Starter WP website allows The Fluellen Hoover Group to streamline its marketing, sales, and regulatory compliance tasks. Thanks to its membership platform, they are able to securely share documents with users who have registered for an account, digitally signed a confidentiality agreement, and received TREC and financial disclosures. Now prospective buyers are automatically added to The Fluellen Hoover Group’s marketing database, and listing agents receive an immediate notification of a warm lead and the actions they have performed on the site.
Since launching their Starter WP website optimized for leads, The Fluellen Hoover Group has more than doubled their closing volume to over $500 Million per year. Their goal of delighting their sellers with innovative marketing to quickly sell a property combined with knowledgeable and personalized service to buyers is now simpler to achieve than ever. As a result, they have seen a return of over 2000x on their investment.