Starter WP Custom Website
StorONE is the S1 Software-Defined Enterprise Storage Platform developer used by organizations like NASA, America's Test Kitchen, University of Limerick, and Microsoft. With incredible industry response and an engineering team awarded almost 50 patents, StorONE was ready to provide their sales organization with the online marketing resources to close more deals.
StorONE was struggling to present their "Minimum TCO, Maximum Data Protection, Optimal Workload Placement" message across their website in a way that connected with IT Storage Managers. As a result of earned media, a strong SEO content plan, and paid advertising, their website traffic was incredible, but their conversion rates were lacking. They needed a more effective website to lead a prospective customer through the discovery and research phase until they felt comfortable requesting more information from the sales team.
Their fully custom Starter WP website allows StorONE to have a single source of marketing information for prospects and align with their sales team's needs quickly. Thanks to their membership platform, they can quickly and securely share documents with internal and external sales teams and provide prospective customers easy access to white papers, on-demand webinars, and product demos. Now prospective customers are automatically added to StorONE's marketing database, and the sales team received alerts of warm leads through Salesforce.
Since launching their Starter WP website, StorONE has seen a significant increase in inbound traffic converting into leads. Their goal of guiding prospective customers through an educational journey and only asking for personal contact details after building trust has allowed their sales team to work more efficiently than ever. As a result, their website investment has yielded a significant ROI.