Your website is only valuable to your business when you know who's on it and what they're doing.
We've partnered with a leading alternative to Google Analytics to give you complete ownership and control of your user data. When you're no longer feeding your user data to Google's advertising platform, you can increase the trust your users have in your business by controlling exactly how your data is used and protecting the privacy of your users.
If you've used Google Analytics in the past, many of the features will feel similar plus a few premium features missing from GA.
All included in your Starter WP website.
Real-Time Analytics
Say goodbye to delayed data in your analytics report. When you request data for “today”, or “current month” or any date range including today, the reports will include the most recent visits, ensuring you always access up-to-date analytics data. By default, reports are processed every 10 seconds but you can customize this delay. The Visits in Real-time report also shows the list of page views and actions the visitor performed on your site.
Goal Tracking
Goals are potentially the most important part of your analytics tracking. Well-defined goals can help you to understand things like, the type of visitors converting on your website objectives, the marketing channels those visitors are coming from, and why some visitors aren’t converting. Goals data can help you improve your website in under-performing areas so you can convert more visits to leads. They can also help you identify the most beneficial marketing channels to focus on.
Heatmaps
Heatmaps lets you record clicks, mouse movements, and scroll activities of your visitors on your website. Heatmaps helps you to find out where users think something is clickable but is not, whether there are parts of the page that are being rarely viewed or interacted with, what your visitors are actually looking for, how much of the page is visible when users view your page, and more. Heatmaps let you ultimately optimize your website and maximize your success.
A/B Testing Tools
With A/B Tests, also known as experiments or split tests, you grow your business and maximize your success by comparing different versions of your website or app to detect the most successful version that increases your sales, revenue, conversions, pageviews, and more.
Search Engine Keyword Performance
Some years ago most search engines decided to hide keywords from the referrer urls, which made it impossible for web analytics tools to report reliable keyword statistics. Using this feature you can now get back powerful insights into how your audience searches on Google, Bing and Yahoo! Which queries caused your website to appear in search results? Which queries result in more traffic to your website than others? Your reports will give you the exact list of all keywords searched by users on these search engines. You can finally go beyond the “keyword not defined” issue and get deep SEO insights on your Starter WP website.
GDPR Compliance
If you are processing personal data of European citizens, even if your company is located outside Europe, you need to fulfill GDPR obligations and our analytics solution is ready to help. Your Starter WP website will be configured to ensure that all personal data meets full compliance and adheres to the 7 data rights of GDPR.
