Your website is like a brick and mortar store in some way. It needs a steady stream of visitors in order to be profitable.
With the vast majority of website visits coming from a search engine, the SEO strategy of your website can be more important than any other online marketing.
Included in your Starter WP website are native tools to present your site to Google to increase your rankings and dominate your keywords.
When creating content on your website, you can enter the keyword or keyphrase you’d like your post or page to rank for in the search results. We then run a check on your content to check whether you’re using the keywords often enough – but not too often – and in the right spots.
Research High-Performing Keywords
Use the Semrush tool included with your website to find data about your keyphrases. Boost the relevance of your content by optimizing for related keywords people actually use.
Manage Structured Data
By adding structured data to your pages, you are able to improve how Google, Pinterest, and other platforms understand what your page is about. You are able to tell Google that your
WebPage is an
Article made by an
Organization, and other combinations like that. This is the most convenient way for search engines to retrieve that information. Most website builders just tell Google it’s a webpage, an article, and that there’s a brand, without connecting it all together. This leaves a lot for Google to figure out itself. We make sure your website tells the full story.
Google & Social Media Previews
Thanks to the snippet editor, you can see through the eyes of the Google, Facebook, or Twitter user: what will your post or page look like in the search results or in the timeline? And on mobile screens? Would you click a link like that? Change it right away if you’re not happy!
Online readers don’t read – they scan. Just like you are probably doing right now. So you should write short sentences, add subheadings and use connecting words. Do you think that’s a lot harder than it sounds? No worries. Let your website tell you exactly what to do, based on scientific research on readability, such as the Flesch Reading Ease score.
If you maintain a local presence, you need to be found by your prospective customers every time they perform a relevant Google Search. We make is super easy to secure your place in local search results, Google Maps and the Knowledge panel. By adding structured data, we make sure that search engines like Google get your location and other important information on the fly, are able to combine all that information and serve their visitors the best result for their search.