Question 1

How long until I see results?

Accepted Answer

Day 1, you get an audit. End of week 1, you have data-driven recommendations. Real lead increases typically show up in 30-60 days as changes compound. Some clients see faster results depending on their starting point.

Question 2

Do I need to move my website or change anything?

Accepted Answer

No. You add a small piece of code to your site (one line). That's it. We work with any platform (WordPress, Shopify, Webflow, Squarespace, custom builds, etc.). Your site stays exactly as it is. On Performance, we handle the code setup and any implementation details.

Question 3

What kind of recommendations do you actually make?

Accepted Answer

Typical examples include: content rewrites for high-traffic pages, new service pages or landing pages, restructuring navigation for better conversion, improving calls-to-action, fixing technical SEO issues, and identifying content gaps your competitors are winning with.

Question 4

How often do I get recommendations?

Accepted Answer

Weekly. Every week, you get a report with 5-10 actionable changes based on your current data and competitive landscape.

Question 5

Can I see the AI analysis?

Accepted Answer

Yes. On Launch and Growth, it's in your weekly email reports. On Performance, your dedicated contact walks you through the strategy.

Question 6

Will you implement changes I don't agree with?

Accepted Answer

No. On Performance, every change is staged for your approval before going live. On Launch and Growth, you have full control over what gets implemented and when.

Question 7

How do you measure success?

Accepted Answer

We track website metrics (traffic, bounce rate, form submissions, calls) and compare them to baseline. The real metric is: are you getting more client calls and qualified leads? That's what matters.

Question 8

What if changes don't work?

Accepted Answer

We monitor results weekly. If something isn't moving the needle, we pivot. That's the whole point—we test, measure, and double down on what works.

Question 9

How is this different from hiring an SEO agency?

Accepted Answer

Traditional agencies do audits and strategies; we do that plus ongoing monitoring and weekly optimization based on real data from your site. You also own your recommendations—we're not locked into a yearly contract strategy that might be wrong.

Question 10

What exactly is in the Monthly Strategy Summary?

Accepted Answer

It's an executive-level report showing: what optimizations we recommended that month, which ones moved the needle (with metrics), competitive changes in your market, and what we're testing next. It's formatted so you can forward it to partners, your team, or your board to show that your website strategy is data-driven and working.

Question 11

Can I ask you to make other edits to my site (like adding new pages or changing photos)?

Accepted Answer

The Performance tier covers the implementation of the optimization strategies identified by the Starter platform. This keeps us laser-focused on growth and conversion. For general website maintenance or custom design requests outside of our AI's recommendations, we can refer you to trusted partners, but we stick to what the data shows will move the needle.

Question 12

Can I change plans later?

Accepted Answer

Yes. Upgrade or downgrade anytime. Billing adjusts proactively.

Question 13

What if I want to cancel?

Accepted Answer

You can cancel anytime. We'll provide a full backup of any data/recommendations, and you keep your website as-is.

Question 14

Do you offer refunds?

Accepted Answer

No. We start the audit and optimization immediately, so the work is non-refundable. But we'll keep working until you're happy with your initial audit and plan.

Question 15

Is there a minimum commitment?

Accepted Answer

No. Month-to-month or annual (annual is better discounted). Cancel anytime.

Question 16

What kind of support do I get?

Accepted Answer

Launch: Email support. Growth: Priority email support. Performance: Dedicated account contact + priority phone support.