In 2023, we were working with a prominent commercial real estate brokerage. On the surface, they were winning: solid rankings, good traffic, professional design. But their phones weren't ringing.
We manually audited the site and found the disconnect. Visitors were arriving, but the conversion path was broken. We spent two weeks fixing the friction points—optimizing forms, restructuring CTAs, and aligning content with intent.
To prove the first success wasn't a fluke, we applied the same framework to a completely different industry: an IT Managed Services Provider.
The result? Qualified leads increased by 70% and revenue tripled quarter-over-quarter.
We realized something critical: Most professional websites don't have a traffic problem. They have a conversion problem. But fixing it manually was slow and expensive.
So we built Starter Web Performance: A system that automates the audit, intelligence, and optimization process, giving every business the same results we delivered for those high-end clients.
60-Day Result
(Real Estate Brokerage):
0%
increase in traffic0+
qualified buyer leads#0 Ranking
for commercial intent keywords
Ongoing Result
(IT Services):
0%
increase in qualified leads0x
customer growth0x
revenue increase (QoQ)Why Starter Web Performance Is Different
AI-Powered Analysis
We don't guess. Our platform audits your website, analyzes your competitors, monitors your traffic, and identifies exactly what's blocking conversions. Every recommendation is backed by data from your site and your market. No vague advice. No "best practices." Just what will actually work for you.
Continuous Optimization
Set it and forget it doesn't exist here. Your website doesn't stay static. Every week, we analyze what worked, what didn't, and what's changed in your market. We adjust. We test. We double down on what drives calls. That's how small changes compound into big results.
Your Results Matter
We win when you win. If your website isn't generating more qualified leads, we aren't doing our job. That's why every plan includes performance monitoring, clear reporting, and strategic guidance. You'll always know whether this is working.
Built at the Intersection of Economics & AI
Starter Web Performance is led by Drate Berry, an entrepreneur who views website growth as a math problem, not an art project.
The Foundation: Economics & Statistics
Drate's background isn't just in code—it started in Economics and Statistics at the University of North Texas. This grounding in statistical analysis means Starter doesn't rely on "marketing fluff." Every audit and recommendation is built on the principles of statistical significance and economic ROI. We don't care about vanity metrics; we care about the math behind your revenue.
The Innovation: AI Research
To scale this mathematical approach, Drate researched Large Language Model (LLM) applications at Harvard University's Innovation Labs in 2023-2024. He focused on automating conversion analysis—teaching AI to look at a website with the analytical rigor of an economist.
The Result
He combined this academic background with 7+ years of hands-on software engineering to build Navigator AI—a proprietary engine that audits your site with the precision of a statistician and the speed of a machine.
The proof is in the results: the strategies rooted in his economics training and AI research directly drove 85% traffic increases, 400+ qualified leads, and 70% lead growth for the clients mentioned above.
We Don't Act Like an Agency
Data Over Opinions
Agencies give you "best practices" and subjective design ideas. We give you math. Every recommendation we make is backed by data from your specific website and local competitors. If the data doesn't support it, we don't recommend it.
Evolution Over Revolution
You don't need a $20,000 website redesign. You need weekly, incremental improvements. We believe in the compound interest of optimization. Small, data-backed tweaks every week add up to massive lead growth over a year.
Freedom Over Contracts
We believe you should stay because you're getting results, not because you signed a contract. You own your data. You own your strategy. If you leave, you take everything with you. No lock-ins. No hostage situations.
What It Feels Like to Work With Us
The Diagnostics
On Day 1, we don't just "onboard" you. We run a deep-scan audit of your digital footprint. We identify exactly where you are bleeding leads and which competitors are stealing your traffic.
The Roadmap
You don't get a generic to-do list. You get a prioritized roadmap backed by data. You'll know exactly what needs to change this week to get more calls next week. Whether you execute it yourself or have us handle it, the roadmap is crystal clear.
The Feedback Loop
Marketing shouldn't be a black box. You get clear, plain-English reporting. Did traffic go up? Did calls increase? We track the metrics that actually impact your bank account, not just vanity metrics like pageviews.